The logo for scotch marketing a digital marketing agency

Social Media Marketing

 Social media marketing involves using social media platforms as a marketing channel to reach specific business objectives. This may include promoting products or services, increasing brand awareness, driving website traffic, or generating leads. 

What is the difference between social media management and social media marketing?

A woman is typing on a laptop computer while sitting on a couch.

Social media management involves the day-to-day tasks of maintaining a company's presence on social media platforms. This includes creating and curating content, engaging with followers, monitoring and responding to messages, and monitoring the results of social media activities. The goal of social media management is to build and maintain a strong online presence and reputation, and to create a positive user experience for followers and customers.

Social media marketing, on the other hand, involves using social media platforms as a marketing channel to reach specific business objectives. This may include promoting products or services, increasing brand awareness, driving website traffic, or generating leads. Social media marketing campaigns typically involve a more strategic approach to content creation and distribution, and may involve paid advertising. The goal of social media marketing is to generate a return on investment (ROI) through the use of social media platforms.

A person is using a cell phone next to a cup of coffee

Our main focus is to generate content that speaks to your audience. We focus on three key categories.

A glass of beer is sitting on a bar.
A man is taking a picture with a camera.
A person is pointing at a graph on a piece of paper with a pen.

The things we do to get more attention.

Developing a social media marketing strategy


Creating and curating content for social media platforms (such as Facebook, Instagram, Twitter, etc.)


Engaging with followers and responding to messages and comments on social media platforms


Analyzing the performance of social media campaigns and adjusting strategies accordingly


Collaborating with other departments to ensure a cohesive brand message across all marketing channels

 

Conducting market research to identify target audiences and their preferences


Running paid social media advertising campaigns (such as Facebook ads, Instagram ads, etc.)


Measuring and reporting on the success of social media campaigns 

A woman is sitting next to a speech bubble that says media.

We use all forms of social media to meet the audience in their most comfortable locations, and talked in their own language.

Some Project Examples

A black ram truck is parked in front of a sign that says `` bob hurley jeep ram ''.
A man and a child are jumping off a jet ski.
An advertisement for a car dealership called bleu ciel
A collage of pictures of a yukon rv is available now.

Contact Us

Sign up to our newsletter

Share by: